Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 7

Marketing Plan - Essay Example In the contemporary world, it is evident that people are increasingly becoming aware of the importance of healthy products. In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base  since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy â€Å"in choosing a brand name, packaging, colors, a warranty, and a service program† (295). It is crucial to point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individual  in an energetic way. Importantly, the ingredients for the juice will be mango, apple, pineapple, orange pulp, or a mixture of these fruits. In this case, fruits contain vitamins and proteins that provide an individual with the required energy besides the fruits being heal thy and in their natural form. In addition, other ingredients will include beta-carotene, citric acid, stabilizer, sugar, artificial flavors, and preservatives. On the other hand, the packaging and colors of the product will be attractive and take an energetic theme, which will be synonymous with the juice. In addition, the juice will come in packages of 500ml and 1l. Gitman and McDaniel noted, â€Å"A special introductory price is used to get people to try a new product in a geographic area† (295). In line with this, it is important for the company to set an introductory price that does not aim at earning profits in the initial short-term stage of  introducing the  product. In this regard, the product will be available for an introductory price of $3 for a 500ml package while a 1l package will retail at $5. In this case, the pricing seeks to have many early adopters sample the product before adjusting the price of the product after determining whether the product will

The Controversy of Ordination of Bill Johnson Essay

The Controversy of Ordination of Bill Johnson - Essay Example In my opinion, an ordination of Bill Johnson was controversial due to his open acknowledgment of the gay in the society despite his position in the church. During this time, the gay persons experienced utter marginalization because of lacking any acceptance in society. The gay was struggling for acceptance even in religious places like the church. A large number of gay individuals that come up during the gay parade was also controversial. This parade takes place in a church compound, a place that signifies purity and holiness. Another controversial feature evident during the ordination of Billy Johnson is the support by different seminary groups that he has served for twenty-five years drawing their reference from the birth of gay rights that occurred in the 1960s – 1970s (Gaustad & Schmidt 398). The youth groups of that particular church express their support by attending Billy’s ordination. To my opinion, this is an indication of the transformation of religion under influence of the young persons. Acceptance of homosexuality is driven by two factors, the religion, and young individuals. I feel that the young individuals are seeking for recognition despite the opposition they face in society. In addition, the young individuals represent other marginalized individuals that have no support to champion their acknowledgment. The church offers a suitable medium that shows expression of the marginalized in society. I feel that the acknowledgment of the gay persons pioneered by Bill Johnson is important to show the liberal nature of the church. Despite opposition from other institutions to recognize the gay individuals, the church under the influence of Bill Johnson expresses recognition of the gay to show that the church is not bound to any form of discrimination.

Strategic management Case Study Example | Topics and Well Written Essays - 500 words - 1

Strategic management - Case Study Example Distributors are the â€Å"intermediaries between the studios and exhibitors.† Distribution consists of marketing, logistics, and administration. Studios have traditionally desired full vertical integration through theater ownership, which enabled greater control over audiences and being able to tap into exhibition profits, such as advertising revenues. Falling ticket sales and the amplified costs connected with developing megaplexes promoted the consolidation among exhibitors. Four companies control the exhibition market: Regal, AMC, Cinemark, and Carmike. Regal focuses on mid-size markets using multiplexes and megaplexes. In 2009, Regal’s average ticket price of $8.15 is the uppermost among the leaders. AMC operates more in urban areas with megaplexes and focuses on the large population centers, such as California, Florida, and Texas. Cinemark operates in smaller markets, and is often the sole theater chain in over 80 percent of its markets. Cinemark’s average ticket price of $5.46 was the lowest of the major competitors. Carmike focuses on small to midsized markets. Carmike’s standard ticket price in 2009 was $6.56, but at $3.21, their average concession revenue per patron is the uppermost among the majors. There are three main sources of revenue for exhibitors: concessions, advertising, and box office receipts. Movie goers regularly complain about the high prices for concessions. In 2009, concessions reached an average of 30 percent of exhibitor revenues. Direct costs are a smaller amount than 15 percent of selling price, which makes concessions the principal source of exhibitor profit. These are affected by the three factors: attendance, pricing, and material costs. The most central is attendance: more attendees mean more concession sales. Exhibitors also produce revenue through pre-show advertising. Even when it makes 5 percent of revenues, it is highly lucrative. Ticket sales constitute two

The Treasury Profile For Marks & Spencer PLC Essay

The Treasury Profile For Marks & Spencer PLC - Essay Example The strategies and policies for administering these risks are being deliberated in this research essay. M& S is offering high grade quality clothing, exotic food and top grade home products. It has also expanded its operations in many foreign nations and is now operating in 43 foreign locations other than UK. M& S offers a wide range of high grade quality clothing, exotic food and top grade home products, which includes categories like kitchen accessories, house accessories, novelty gifts, decorations, various brands TVs, women’s accessories and clothing, men’s underwear accessories and clothing, office supplies, lingerie, men’s shoes, etc. Marks & Spencer Group is having a centralised Group treasury department to administer the funding requirements of the group and to manage the financial risk in tune with its approved Board’s treasury procedures and policies and operate within their delegated powers. M&S is having a record of twenty –one million satisfied customers in UK alone. It has achieved only a marginal increase in sales of 0.44% in the year 2009 as compared to 2008 due to impact of global economic recession. M& S is constantly paying its attention to customers by frequent surveys and research analysis, by monitoring sales and direct feedback from its customer’s service team. M& S is one of the leading retail chain stores in UK and also operates in many other countries. It has record sales of  £ M 9062.10 in the year 2009. Given its scale and size of the company, it is under heavy pressure to finance its both working capital needs and also in the long-term debt needs. To facilitate its funding needs, M&S group is operating a centralised Group treasury department to administer the funding needs of the group and to manage and control the financial risks in line with its Board of Director’s acknowledged treasury policies and with help of their delegated authorities. Treasury

Answer questions Essay Example | Topics and Well Written Essays - 1000 words - 12

Answer questions - Essay Example Here, issues of bank overdraft are nonexistent and the business is in a good business shape. An example of when underlying circumstances may be such that the accounts receivable turnover increases one period to the next and is favorable is when the accounts receivable turnover has a high value, which shows that there is an improvement in the process of collecting cash on credit sales. An example of when underlying circumstances may be such that the accounts receivable turnover increases one period to the next and is unfavorable is when the accounts receivable turnover has a lower figure that indicated inefficiencies in collection of credit sales. A example of when the underlying circumstances may be such that the accounts payable turnover increases from one period to the next is favorable is when a company is paying its suppliers longer than it should take. This means that the company is taking advantage of discounts that come with early payment. Credit analysis refers to the method used to investigate whether a company has the financial ability to repay its obligations. It is done through the development of classification-based approach that seeks to differentiate potential defaulters from non-defaulters. The basics of credit analysis can be understood through five C’s that include character, capacity, capital, collateral and conditions. The first C, character, refers to the general impression the customer has on the prospective investor or lender. The lender comes up with a subjective opinion regarding whether the company or client can be trusted to repay a loan or generate a return from the funds that are invested into the firm. The background of the company and the experience in its particular field of business are issues that must be considered including issues of employee experience, and the quality of the references given

Difference of Marketing Product and Service Essay Example for Free

Difference of Marketing Product and Service Essay A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke Fulton Lusk, n. d. ). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customer’s demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. The marketer should understand the nature price of selling products. For example, the perfume price might be high because it is considered as luxury good and the instant-noodle price might be low because of it is considered as convenience good. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the service marketing is somewhat different from product marketing. The service marketing is generally used service marketing mix or 7P’s which is extended from 4P’s by adding people, process and physical evidence (Rafiq Ahmed, 1995). It is essential for any service industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a company should hire a staff that has interpersonal skills, communication skills and good service know ledges in order to provide high quality of service to customers. In addition, process is a system used to support a company in delivering the service. Process also demonstrates the overall performance of the organization. For example, Macdonald consumers will get the order within 2 minutes. The marketer needs to focus on the process due to meet the customer’s satisfactory getting the service on time. Lastly, physical evidence is external factors that related to the environment around a service area impacting the customer’s impression. Fir Example, a Thai massage and spa uses eye-catching advertising billboard locating in front of the shop and traditional decoration and atmosphere to attract foreign customers. To sum up, the marketer generally uses 4P’s in product marketing including product, price, place and promotion. On the other hand, the service marketing involves 7P’s which people, price and physical evidence were added. Because of the difference in characteristics, there are more factors in service marketing and the marketer must more concern about the customer’s satisfactory during service time. Hence, the service marketing is somewhat different and also more complicated than product marketing. I think product and services marketing are significantly different because of characteristic of itself. The first characteristic of services marketing is intangibility; it cannot be seen, touched or felt prior consumption. On the other hands, product marketing is tangible, the customer is able to touch, feel, taste or smell the product either before or after purchasing. For example, when customers walk through a restaurant, they might get the food smell from the restaurant but they cannot know how well of service if they do not buy the menu. Secondly, products can be stored in order to sell to the customer in the next time whereas services marketing mostly are unable to be inventoried, they are perishable. Hence, the value of service always exists at the point when it is required. Therefore, it seems to be very difficult to match supply with demand in service marketing. Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other just once time when they are dealing products and they might have no chance to see each other again. However, in services marketing, consumers and service providers may have to see each other frequently throughout until the contract is ended or until the last thing that consumers expect to gain from a service provider. There is a difference in price setting between both marketing. With product marketing, the price is easy to set by calculating from value, the strength of a brand, the quality of material and the demand in market. Furthermore, the customer can ask for discount from vendors so there is high flexibility and a standard in the price setting of product marketing. On the other hand, service marketing is quiet difficult to set fairly price. Mainly, service companies have to calculate from the cost of hiring employees and servicing time. Some companies also charge initial fee and service taxes to customers. Additionally, the service price is considered less flexible because mostly consumers cannot ask for discount from service providers. Reference http://www.extension.purdue.edu/extmedia/EC/EC-730.pdf

The novel Frankenstein Essay Example for Free

The novel Frankenstein Essay Evil in many individuals is seen as having qualities tending to injury and mischief or as having a nature or properties which tend to negative behavior. The theme of evil is very important to the novel Frankenstein. It is important because, everyone, at one point or time, is seen as evil. Just because they are perceived as evil, it doesnt necessarily mean that they are evil. Everyone can possess the qualities of being evil but that doesnt mean that they should be perceived as evil. In relation to the novel, everyone sees things from their own point of view which therefore creates a whole misunderstanding of the word evil. At the beginning of the novel, a monster is brought into the world by his creator, Frankenstein. Frankensteins dream was to create this monster but it turns out to be what he least expects it to be. Frankenstein perceives the monster as a thing of evil from the moment he brings it to life. Frankenstein than in turn hates the monster. He spent 2 years of his life working on infusing life, into an inanimate body, to than in turn hate it because he perceives it as evil. Frankenstein than abandons the monster because he is disappointed with what he created. The reason he perceives the monster as evil is based mainly on the physical appearance. The monsters muscles and arteries were still showing, and he displayed physical characteristics that would be seen as irregular to society. He believed these irregularities were seen as evil, which in the end, resulted in the desertion of the monster. Since the monster had been abandoned, it ends up wandering into a forest and runs across a town. The villagers visualize it and in turn, throw stones and many other missile weapons at it. This forces it to take refuge back into the forest. This is the first clue that the monster realizes. It eventually sees the problem that he possesses. It sees that it its physical appearance is rather grotesque and apprehends the fact that this may be why he was seen as an outcast to the villagers. On his continued adventure into the woods he comes across a cottage which is occupied by people. It sees this as a chance to be socially accepted into the world. With the physical characteristics, that the monster possesses, he comes to the conclusion that he must understand the human nature to a certain extent, to ensure that he will be accepted into society. It spends the majority of a year outside of the cottage studying up on the human behavior of these cottagers. It recognizes that they possess the ability to communicate through sounds. It attempts to learn the language that they speak, so he could communicate with them verbally. It wants to communicate with them verbally to ensure that they might see it as more human-like than previously discovered. It also attempts to help the family out by surprising them with jobs that were mysteriously accomplished. All this knowledge and help still does not help out the chances of fitting in with the family.