Bayfield Mud Company Essay

The Bayfield Mud Company has had some problems with their 50 pound bags of treating agents. They sent shipped some bags to Wet Land Drilling, Inc. that were found to be short-weight by approximately 5%. Wet Land first did their own research on how many bags were short and by how much. They randomly sampled 50 bags and found the average net weight to be 47.51 pounds. Wet Land then contacted Bayfield Mud about the situation. Bayfield gave a 5% credit to Wed-Land for the mistakes. But We Land not completely satisfied with the credit because the errors in the weight of the bags could impact their operations. Wet Land informed Bayfield Mud that if something like this happened again, they would take their business elsewhere. Bayfield’s response to all this was to expand a one-shift to a two-shift operation. Then, they had to expand to a three-shift operation. The additional night-shift bagging crew consisted of all new employee. The most emphasis was placed on increasing output. It was very likely that only occasionally were bags double checked on their weight. This is where the statistical control has come into place. The problem that Bayfield Mud faces includes the possibility of losing a customer in Wet Land, Inc. Another problem is putting out a product that is not acceptable. This problem could lead to more than just the loss of one customers, but perhaps an even greater amount. Based on the information given in the following charts and numbers, especially the control chat, it is obvious that the bag problem is out of control. Out of the 72 times that samples were taken, 14 were out of control. That is unacceptable for a company who intends on satisfying the customer and maintaining business. Something must be done in this company to correct the problem that has arisen. I think if the company still getting the more products but sacrifice the quality, the problem cannot not be solved actually. The company needs to ensure that the bag really does weigh 50 pounds. If they are going to offer a 50 pound product, then make it 50 pounds. It seems that the times that most of the bags are less than 50 pounds are around the nighttime shifts. Also, the times that it seems more bags are over 50 pounds are during the daytime shifts. They need to develop a y to ensure the accuracy of weighing the bags. Whatever they would  implement would have to increase quality, while not impacting the output numbers. There is a large demand for their product, so they must be able to meet the demand. And Bayfield needs to change their strategy or even do an entire makeover of their management team in order to get a better way for developing. Feng Bing (Yvonne) Student ID: 11-613222

The Impact of Foreign Exchange Gains and Losses

The Impact of Foreign Exchange Gains and Losses on the corporate performance of Xian Janssen Pharmaceutical: During 2003 Xian Janssen Pharmaceutical Company suffered huge losses of 60 Million Chinese Rmb which represents about 5. 7% decrease in the Operating income of the Company. While during 2004, Xian Janssen Pharmaceutical Company suffered greater losses of 75 Million Chinese Rmb which represents about 6. 9% decrease in the Operating income of the Company.These losses are not the responsibility of the parent Company Johnson & Johnson; however it’s the responsibility of the Subsidiary Xian Janssen Pharmaceutical, so Johnson and Johnson was generating profits while on the other hand, Xian Janssen Pharmaceutical was losing income. If those reductions of operating income continued, soon this will affect the profitability of Xian Janssen Pharmaceutical, and thus upset its shareholders, and so they might sell their shares till its prices fall, and then the company might suffer f rom Bankruptcy. This pure use of foreign exchange forwards would be due to some factors including;The limited availability of other foreign exchange derivatives or risk management alternatives, the restricted policies of Johnson and Jonson, the regulatory restrictions in China on the use of derivatives and currency products, and the unwillingness of Johnson and Johnson to either carry the risk itself or allow more breadth in Management of the foreign exchange exposures of its Chinese subsidiary. The relationship between actual spot exchange rate, the budgeted spot exchange rate, the forward rate, and the expectations for the Chinese subsidiary’s financial results by the U.S parent company: Nearly all multinational companies, like all organizations, ordain off of budgets. The Chinese subsidiary of J&J isn’t contradictive. Paul Young must assemble a strategic a business and marketing plan, associated with a budget, for Xian-Janssen’s showing up year. That is the a ctuality of the situation. The forecast exchange rate for the coming year , the budget rate, Usually generate either exclusively by the companies or in combination with input from the business unit for.Regardless of the process, the final budgeted rate will be used for planning, purchasing, and atrocious of all— formation of expectations. As is the case with all forecast, however, it will prove an error. Paul Young just hopes it will not be â€Å"too wrong† and that the direction of the error proves in his business unit’s favored. Once the budget was appointed and accepted by the U. S parent, Paul Young and Xian-Janssen’s results for the coming year would be graved on stone. They would then be managing the business to meet the parent company’s expectations, in this case, of 20% growth.The forward rate is calculated by the financial service providers from the current spot rate and interest differentials. Since the Rmb was fixed to the dollar at this time, and the euro was continuing to appreciate versus to dollar, Xian-Janssen’s financial results were looking at the anemic euro results. The forward rate was costing Xian-Janssen multifarious money. Paul Young would feel increase pressure to forego the hedging in order to reduce the cost. Johnson& Johnson has roughly 200 foreign subsidiaries worldwide.It has always pursued a highly decentralized organizational structure, in which the individual units are responsible for their own performance from the top to the bottom line of the income statement. Although it is not unusual for a multinational firm to make foreign exchange gains and losses the responsibility of its foreign subsidiaries, it is not typically considered very efficient. The subsidiary business unit is typically just that, a business unit, and does not ordinarily possess the resources of skills sets necessary for good exchange rate risk management Foreign exchange gains and losses have an impact on corporate p erformance at XJP.Although many people may first see these as relatively small losses, a reduction in the operating earnings of an individual business unit from foreign exchange changes alone like this would be considered significant. One way to note this is to consider that the average return on sales (ROS) for the Fortune 500 in the second quarter of 2005 was about 7. 7%. If these bottom line profits were chopped an additional 6%-7% on a consolidated basis, a lot of companies – and shareholders – would be considerably upset.

Integrative Running Case Study: Starbucks Essay

Starbucks A case analysis of Starbucks can provide a much closer look at the company, its strengths and weaknesses, as well as the company’s ability to do business on a global scale. In order to best analyze this company, a SWOT analysis, along with answers to the case study questions is provided below. Furthermore, a few recommendations are included that are brought to light by reviewing the facts of the Starbucks case study. This thorough investigation of the Starbucks company adds a rather complicated â€Å"flavor† to my favorite caramel macchiato that had never before been considered. Starbucks has been serving coffee domestically since the early 1970’s. After experiencing success in the domestic market, Starbucks entered the global marketplace, including opening its first stores in China in 1999. (Lamb, p.139) The company entered the Chinese marketplace knowing the vast opportunities that were available, but quite aware that many factors had to be accounted for in its marketing mix and product offering strategies. Cultural, political, and economic factors played important roles in discovering the best plan for delivering a lucrative coffee business to a land where the majority of consumers had never even had a cup of coffee. Partnering with local developers provided a safer market-entry strategy that Starbucks was ready to relinquish in 2006. After gaining several years of experiencing in the business environment of China, Starbucks embraced the chance to try its own hand at delivering a lucrative business operating in an environment that had many similarities to its domestic marketplace in the United States. A discussion of the strengths, weaknesses, opportunities,  and threats for the Starbucks company is provided to further understand its success in the global marketplace. Strengths: The decision Starbucks made to enter the Chinese marketplace wasn’t without extensive research. Starbucks had an already-existing marketing mix that was working well and generating large profits in its homeland. The knowledge and expertise found in the existing Starbucks employees were an important strength for the company as it planned its business venture in China. As a successful domestic coffee-seller and cafe business, Starbucks had funding and financial resources to work with when entering the foreign Chinese market. Furthermore, the reputation of Starbucks and its business growth and success certainly attracted additional funding from shareholders when taking the Starbucks brand globally. Weaknesses: Though Starbucks was a well-tested brand in its domestic market, Starbucks faced new market-entry obstacles. The idea of entering a foreign market on its own was not a wise decision, and therefore, Starbucks would have to rely on foreign partnerships to expand its brand globally. (Lamb, p. 140) This reliance on a partnership could be costly as profits are shared even though market-entry risks are lowered. The expense of making mistakes and learning from them, as well as creating a whole new marketing mix for Chinese consumers was certainly a costly investment. Opportunities: Even though entering the Chinese market would prove to have some obstacles, the company certainly realized the many opportunities that existed for creating its brand in China. Entering a market that consisted of consumers who had very little experience with coffee would leave Starbucks as a unique product with potential for elasticity in its pricing with very little competition from other â€Å"coffee† shops. Furthermore, changes in the Chinese youth’s view of collectivism was drastically changing as they focused more on individuality. (Lamb, p.139) This offered a similar environment to the domestic market in the United States. Additionally, the research Starbucks initiated would show that a specific need for a place for  people to gather together was in high demand in China. Starbucks knew that providing that experience combined with the distribution of â€Å"coffee† (a symbol of the modernizing of China) could provide a whole unique experience that youth would be quick to embrace. Similarly, economic success in the region proved the needs for disposable income for expensive coffee drinks could be met easily by the growing and expanding economy. Threats: Just as there are many opportunities when a company enters a whole new marketplace, there can also be many external threats as well. A booming economy that may at first seem ripe for market entry could change at any time, and prove devastating to the Starbucks China operation. Furthermore, political and legal factors could change just as swiftly and cause many problems for Starbucks as the company has no influence over these external factors. Similarly, social factors can always pose a threat as well. With a business focused on mainly the Chinese youth, any trend that in some way denounces or disqualifies Starbucks as a meaningful experience to the youth would cause a dramatic breakdown in the Starbucks marketing mix. A further analysis of Starbucks’ entry into the Chinese marketplace can be accomplished by investigating the questions at the end of the case study. 1. Many of the same environmental factors, such as cultural factors, that operate in the domestic market also exist internationally. Discuss the key cultural factors Starbucks had to consider as it expanded into China. Several cultural factors impacted Starbucks entry into the Chinese market. One such factor was the cultural reliance on mostly â€Å"tea† as a drink of choice among the Chinese. Starbucks knew that entering the market with a strategy of simply trying to sell various facets of coffee would be a challenge if not carefully executed in a way that would inspire and empower the consumers to actually stimulate the desire for coffee. A second cultural factor that enabled Starbucks to overcome the obstacle of the tea vs. coffee concern is that the Chinese people do not have much space in their homes etc. for gathering with their interest groups. Starbucks quickly determined that providing a need (such as space to â€Å"hang out†) would be an excellent way to offer its products in an environment that would be  providing a solution to the problem of having limited spaces to just be with friends. (Lamb, p.139) 2. Discuss the key political and legal factors Starbucks had to consid er in the Chinese marketplace. What are the risks of entering a country with these factors? What changes have occurred in China’s political and legal structure to the advantage of foreign companies? China is a communist country, and politically this type of government can be volatile. Any changes to the government and/or its officials could have fast and devastating effects on businesses operating in China. (Lamb, p.140) Legislation could be created overnight that may involve the removal of foreign businesses or simply make it impossible for them to compete in the Chinese market by placing restrictions on their allowable business practices. Although there are risks associated with entering a foreign market with uncontrollable political and legal factors, China has proven to have a political and legal structure that has been very conducive to foreign companies. Beijing entered the World Trade Organization in 2001, and since has provided economic stability as well as political stability to businesses. (Lamb, p.140) Legally, China has mandated that each family is allowed one child. This mandate has resulted in a shift of the normal â€Å"collective† view of communist consumers to a more â€Å"individualistic† view for young consumers, creating a very ripe environment for businesses that provide modernistic, Western-individualism style products and marketing mixes. 3. What demographic factors were important for Starbucks to understand in China? What were the demographics they decided to target? In order to enter the Chinese market, Starbucks had to consider demographic factors such as age and population in order to be successful. According to Lamb Starbucks initially focused on the economically upwardly mobile population, including 20-40 year olds. (Lamb, p.139) Finding much success there, Starbucks wanted to grow that success over time, and is strategically focused on the youth of the Chinese population since they have the economic backing of their families to support disposable needs, such as pricy cappuccinos. 4. What was the initial global-market strategy Starbucks employed to enter China? Discuss the advantages and disadvantages to this early strategy. How has their strategy changed since then and why? According to Lamb the initial global-market strategy Starbucks entered China with involved partnering with other businesses as a joint venture, along with authorizing local developers to use their brand. (Lamb, p.140) This strategy had an advantage of entering the market in a gradual way, and gaining the trust of the Chinese while simultaneously avoiding the added risk of entering the market on its own. The disadvantage of this style of market entry is seen in the profit margin for Starbucks. Joint ventures and partnerships do not share equally in profits (and Starbucks would need to work hard to find a management position in such ventures to make sure it could hold onto its profit margin as sales increased). Since then, Starbucks has bought out its partners and now individually owns its own stores. While this strategy is drastically different from its market-entry strategy, the company is now much more confident in how to do business effectively in China. Furthermore, the fact that Beijing entered the World Trade Organization has had a securing and positive economic and legal affect on foreign companies doing business alone in the Chinese marketplace. In lieu of the facts provided in the case study, it is possible to recommend additional ways in which Starbucks can continue to successfully operate in China. One such recommendation is for Starbucks to keep a very close watch on social media trends among the Chinese youth. Knowing that the Asian community is very embracing of social media, it is imperative that Starbucks maintain its reputation as â€Å"modern† and â€Å"forward-moving† by participating in the social media trends of the youth. A second recommendation for Starbucks is to provide social benefits to the communities in which it operates. Providing benefits to surrounding communities can help to establish a successful business relationship with local government officials as well as encouraging the trust of the local people. Furthermore, these philanthropic efforts can have an impact on the consumers of Starbucks products domestically as well. Domestic patrons can find value in these efforts of â€Å"doing good† for global communities and become encouraged to support the company with more purchases. In conclusion, the review of the Starbucks case study has been both  informative and interesting as I am a consumer of Starbucks myself. The knowledge gained here has certainly changed my thoughts from salivating for a simple caramel macchiato when I pass the Starbucks logo, to wondering where and how they do business elsewhere. References Lamb, C.W., Hair, J.F., Jr., McDaniel, C. (2011). Marketing (11th ed.). Mason, OH: South-Western.

Future of Brazilian Economy campared to a developed country i.e. USA Essay

Future of Brazilian Economy campared to a developed country i.e. USA and Developing country i.e. India - Essay Example Brazil serves as one of the most distinguishing countries of the South American continent. Its distinctive characteristics are due to its splendid geo-strategic location, profusion of natural resources, vast area, cultivation of multiple crops in different seasons, large population and tremendous industrial and agricultural productions. â€Å"Composites industry in Brazil is the largest in Latin America and presently is witnessing good growth after some years of slowdown thanks to the recovery of the automotive industry and increased urbanization. Brazil traditionally has a strong manufacturing base and higher per capita income.† (Lucintel, 2008) The country has made slow but steady and stable progress in all fields of life during the last few years only. The authorities have established a comprehensive export promotion system in order to keep equilibrium between exports and imports, where imports never exceed than the export volume of the country to a dangerous extent.  "The value of Brazil’s exports to the US fell by 34.1% to $20.1 billion in 2009. Brazil imported $26.2 billion worth of merchandise from the US in 2009, down 19% from $32.3 billion in 2008. Brazil’s trade deficit with the US tripled to $6.1 billion in 2009, from $1.8 billion in 2008.† (economywatch.com/) Consequently, her fast pace growth proves Brazilian economy as one of the fastest growing economies of the world at large in this age of perfect competition under free trade economic system. However, being the most populated country of the continent, Brazil had to make hard efforts in respect of winning the present economic position in the international arena. The political authorities of the country had to combat with several socioeconomic challenges including low per capita income, unequal distribution of wealth and resources, high crime rate, ethno-racial conflicts, always expanding unemployment rate, awkward clutches of poverty, political instability, and ina dequate allocation of human and natural resources etc. Somehow, the sincere and dedicated efforts, made by the Brazilian leadership and the masses jointly, have turned out to be fruitful in earning respectable status for the national economy. â€Å"Blessed with the abundant natural resources, Brazil has become the most powerful country in South America in economic terms and thus is leading the other countries of South America. With large and growing agricultural, mining, manufacturing and service sectors, Brazil economy ranks highest among all the South American countries and it has also acquired a strong position in global economy.† (mapoftheworld.com) Currently, Brazil’s economy is at eighth position in world ranking with GDP $ 2.023 trillion, and hence she is the only South American country, whose name is got place in the list of top ten economies of the world. The development made by the country is not confined to one specific area or zone only. On the contrary, th e Brazilian economy has showed an upward trend in all fields and departments including trade, commerce, agriculture, industrialization, technological advancement and infrastructure. As a result, the salaries and wages of white collar and blue collar workers have also witnessed tremendous boost along with the high increase in the profit volume of the industrialists and investors. Thus, the analysts and financial experts are taking both business and salary class to climb the ladder of prosperity and financial stability. Before embarking upon the topic under

Assertive Behavior Essay Example | Topics and Well Written Essays - 2250 words

Assertive Behavior - Essay Example At the end of the vignettes there is a compiled scenario with a response following it. This scenario is totally fictitious but is carried out to show a thorough comprehension of the material that has been studied. I have begun paying a lot more attention to my social atmosphere around me and have noticed many different traits in all people of all different ethnic classes and economic levels as well. I think what starts more conflicts than anything else in society is a misjudgment of people based on first impressions and it happens to be one of my own personal fears. People look at someone and judge them based on how they wear their hair, how they dress, how they speak, and even their body language. Many disagreements among people could be avoided if they only took the time to open their eyes and look beyond that first impression and get to know people for who they really are, not the superficial aspects of individuals. I personally have my own boundaries and there are certain actions and words that can make me snap and act out inappropriately just as anyone else does. Some of these are based on specific statements concerning race and economic position in society. I hate it when people think they are better than someone else simply because they can afford a better car, more expensive clothing, and larger home. Also, it makes me very angry when people judge someone based on their color or personal beliefs. Everyone is entitled to an opinion and it should be allowed freely and without worry of being ridiculed or beaten up because of it. Isolation is a great fear I have and I have a problem with discussing certain feelings I have because I feel I will then have to deal with ignorance and inappropriate attitudes for a long time that I won’t be able to avoid. This makes me snap very easily and I don’t like that but it is something that I don’t think I

Effective Collaboration and the Ideal Scenario Essay

Effective Collaboration and the Ideal Scenario - Essay Example The economic problems of adults with learning disabilities are primarily concerned with basic production and consumption. Sometimes the selection of, often preparation for, usually entrance upon, and almost surely progress in an occupation come during the adult years. The role of collaboration is not merely to care for the health of these individuals, but train them to become more productive and enable them to become self-sufficient. With rapid changes in the world of work, many adults find it necessary to learn new things or take a major leap in terms of their careers once or more during their working lives. Different agencies will have to discover new ties among government offices as well as partnerships with the private sector and NGOs to guarantee quality and accessibility of the benefits provided by the adult learning disability incentives by the government. Agencies will not only need to overcome traditional reluctance to work with each other to maximize benefits of scale in this case, but also will have to learn to actively participate in creating change within the agencies for the purpose of achieving harmony while in collaboration with other agencies. Collaboration among government entities, private enterprises and NGOs can assist policymakers in crafting meaningful reforms and can expedite the implementation of different policies that help advance adults with learning disabilities and some other disabled individuals. Private sector experts, who deeply understand topics such disability, adult learning, adult care, mental health, can advise government policymakers. The private sector may have considerable expertise that can help meet the challenges of increasing efficiency, capacity, and consumer (that is, citizen) satisfaction. As shown in Appendix 1, there are five main sectors that are qualified to be part of the multi-disciplinary team.  

Identify and compare examples of motivation techniques used within Assignment

Identify and compare examples of motivation techniques used within Cadbury's and Nestle and briefly justify a suitable managemen - Assignment Example Company profiles of Cadbury and Nestle Cadbury limited, founded in 1824 and headquartered in London, is one of the world’s largest candy makers to share 10 percent of the market. It produces and sells confectionary products offering chocolate bags, boxes and tins and chocolate bars and drinks. It is world’s second largest chewing gum makers and has merged to be a multi-million multinational company (Bloomberg Business Week, 2013). Nestle, a food and beverage multinational company headquartered in Vevey, Switzerland, is world’s No-1 food and Drink Company in terms of sales and world’s leader in coffee market. It is world’s top bottled water maker and biggest frozen pizza maker and is one of the most reputed brands name across the world (Hoovers.com, 2013). Objectives and Vision A business organization needs to describe the purpose and major objectives for which the organization exists. Objectives of an organization provide information, direction and inspiration to explicitly outline the future of the firm. The vision of a firm consists of practical ideals that offer certain goals to be accomplished in terms that can be evaluated (Hitt, Ireland and Hoskisson, 2011, p. 18). For Cadbury, quality is its promise as its reputation has been built upon quality and it promises to ensure quality in its six products line- confectionary, candy, desserts, gums, snacks and beverages. Its objectives include delivering superior shareholder returns, managing resources efficiently to ensure growth and achieve high performance. With its vision â€Å"to be the biggest and the best confectionery company in the world†, Cadbury always attempts to deliver supreme values and quality so as to become the best and biggest confectionary company in the world (Bloomberg.com, 2013). Nestle promises ‘Good Food, Good Life’ to provide best tasting, fresh and nutritious choices in a different segments of food and beverage to its targeted marke ts. Nestle’s objective is to become the leader in nutrition, health and wellness trusted by all its stakeholders (Nestle, 2012). Its vision is to ‘be a leading, competitive, nutrition, health and wellness company that delivers improved shareholder value’ (Nestle.co.za, 2013). Organizational Culture and Structure Organizational structure in a firm designates formal relationship including number of levels in the management hierarchy and grouping together of individuals in to departments to ensure effective communication, coordination and integration of efforts among departments (Daft, 2010, p. 90). Organizational culture is a system of shared values, beliefs and assumptions that are established in an organization so as to influence and motivate people towards achieving the desired goals. Cadbury employs more than 4500 employees in over six countries. In 2009, the company has eliminated the regional structure to operate seven business units and leverage the category leadership across its markets. At Cadbury, the board of directors plays vital roles and responsibilities for overall management and performance and for the approval of long-term objectives. As shown in the diagram, the span of control and communication is spread among different

Health Needs Assessment Proposal (2,000 words) Essay

Health Needs Assessment Proposal (2,000 words) - Essay Example HNA for the two boroughs; getting started, identifying health priorities, assessing the health priority, planning for change and lastly reviewing the entire process. Newham is the most ethnically diverse borough in London, experiencing the highest birth rate and having one of the highest rates of deprivation, ill health and early deaths (NHS 2009, pp. 91). According to Aston-Mansfield.org (2011, p. 4) the most recent data on employment in Newham indicates that it had the lowest employment rates in London, standing at 56.2% in 2008-09 and 59.5% in 2009-10 in comparison to London’s averages of 62.7% and 68.1% for the two years respectively. The diverse culture and high levels of deprivation and unemployment translate to existence of several health problems and health inequalities in Newham and thus lower health and wellness levels than London’s average. Redbridge on the other hand enjoys a similar or better health and well-being than London’s or England’s average as evidenced by significantly lower levels of most health considerations such as drug abuse, accidental injuries and teenage conceptions and generally a greater life expectancy (JSNA 2008, p. 58). The borough is similarly considerably multicultural, and bears health inequalities and problems (Trust for London and New Policy Institute 2010, Redbridge 2007, pp. 74-75). The decision to select these two boroughs was informed by the fact that they share a lot of considerations in terms of health needs assessment and yet have totally different health achievement profiles. The considerations for this step include the choice of population and the justification, the objectives of the HNA, the stakeholders to be involved, the resources required, the challenges and ways around them and lastly appraisal of the step (Cavanaugh and Chadwick 2005, p. 23). The populations selected in this proposal are the inhabitants of Newham and Redbridge boroughs. The subpopulations under question in both the boroughs are the

An Examination of Outsiders in Elizabeth Gaskell's Cranford and North Essay

An Examination of Outsiders in Elizabeth Gaskell's Cranford and North and South - Essay Example In Cranford, the outsiders and their relationship to the central characters are depicted with gentle satire and humor. Human foibles are examined with compassion and the tale holds out the promise of redemption. With typical narrative skill, Gaskell highlights the characteristics that mark both groups as unique in their own right and cleverly demonstrates the benefits to be enjoyed if their differences are ironed out. However she does not stress this point and brings out how it is also possible for the two to exist independent of the other, without too much hostility, overt or otherwise. In North and South, the role of outsiders is handled on a more solemn note, in keeping with the gravity of the subject matter. Gaskell reveals a thorough grasp of the situation as she depicts the painful antagonism that characterizes the mental framework of the outsiders and the inevitability of open conflict. Human existence itself becomes fragile under the oppressive, all - pervasive atmosphere of ill - concealed hatred, intolerance and mutual fear. She emphasizes the absolute need for reconciliation between the warring factions and the need for peaceful co - existence, improved communication channels, tolerance and better understanding. The novel reveals how such a ceasefire is not only possible but imperative in order to ensure better living conditions for all concerned. The difference in the depiction of outsiders in both the novels lies largely in the stronger stand she adopts in the latter. A thorough analysis of this subject helps one better understand the nature of the differences in the portrayal of outsiders and is likely to result in a better understanding of the content, themes and the narrative techniques employed, which in turn makes the reading experience far more rewarding and enriching. A Study of Outsiders in Cranford At the very onset of the text it is possible to identify the outsiders. Gaskell says, "Cranford is in possession of the Amazons; all the holders of houses, above a certain rent, are women In short, whatever does become of the gentlemen, they are not at Cranford" (1). Thereafter, men who arrive on the scene are perceived as the outsiders on account of their gender. From this point Gaskell sketches the peculiarities and peccadilloes that are the defining characteristics of both sexes with particular attention to the female sex. The traits unique to both sexes are seldom disparaged but often celebrated. Like the mythological Amazons, the women of Cranford had for the most part excluded men from their lives and are remarkably self - sufficient. However unlike their mythical counterparts they refrain from killing men, but do not baulk at driving them away by the sheer strength of their disapproval and superior numbers. Therefore the women are the central characters in Cranford; however despite the fact that theirs is a secluded community, insulated from the rest of the world, they cannot keep out men from their lives. Therefore male characters make their appearance at regular intervals for better or for worse and are essential elements of the plot. The community at Cranford is a close - knit one, where the genteel ladies are well established in their ways and are accustomed to the monotony of their uneventful lives. The ladies are used to each other's eccentricities and they take

Human Resource Management Essay Example for Free

Human Resource Management Essay Synopsis of Human Resource Management Project on HR Policies of Deepak Nitrite 1.1 About the Organization: Deepak Nitrite began with a vision to support the country’s drive towards self sufficiency and import substitution in 1970. With a strong focus on customer satisfaction, the company has set up Custom Manufacturing services to meet specific needs of end users. Our capabilities extend to the manufacture of high-value, specialty products either based on our own end products or developed especially for our users. 1.2 Human Resource Policies: Human Resource Policies refers to principles and rules of conduct which â€Å"formulate, redefine, break into details and decide a number of actions† that govern the relationship with employees in the attainment of the organization objectives. 1.2.1 Formulating Policies: There are five principal sources for determining the content and meaning of policies. 1.2.2 Benefits of HR Policies: Established policies ensure consistent treatment of all personnel throughout the organization. Favoritism and discrimination are, thereby, minimized. 1.2.3 Principle of HR Policies: †¢Principle of individual development †¢Principle of scientific selection †¢Principle of free flow of communication †¢Principle of participation †¢Principle of fair remuneration 1.3 HR Policies at Deepak Nitrite Limited 1.3.1 Objectives of HR Policies: The company aims to fulfill the following objectives through its HR Policies: †¢Ensure a high degree of selectivity in recruitment so as to secure super achievers and nurture them to excel in their performance. †¢Impart such induction, orientation and training as to match the individual to the task and inculcate a high sense of organizational loyalty. 1.3.2 HR Policies for Various HR Procedures: †¢Recruitment Policy: In Deepak Group, recruitment and selection of personnel is explicitly based on the criteria of their knowledge, skills and attitudes, so as to secure super achievers and nurture them to excel in their performance. †¢Induction and Placement Policy: At Deepak Group, new recruits imparted such induction, orientation, training and placement so as to individuals to the task and inculcate a high sense of organizational loyalty. †¢Job Rotation Policy: At Deepak Group, facilities are provided for all-round growth of individuals through lateral mobility. This shall enhance their employability as well as equip them to shoulder higher responsibilities. †¢Performance Appraisal Policy: Performance Appraisal grooms every individual to realize his potential in all facets by helping to identify and achieve his personal goals within the framework of organizational objectives. †¢Counseling: Counseling sessions, which are conducted by HR Department OR Professional Counselor OR Performance Appraiser, are available to all the employees †¢Career Planning Policy: Career Planning system in Deepak Group is aimed at developing people of the right caliber to meet present and future needs of the organization. It shall be an essential ingredient for Succession Planning. †¢Succession Planning Policy: HODs and above identify successors, primary and secondary, to his position at the time of annual appraisal. This is reviewed every year along with the annual appraisal. †¢Training and Development Policy: At Deepak Group, training and development activities strive to ensure continuous growth of organization by nurturing the strengths of the employees and providing the environment and opportunity for every individual to realize his/her potential. †¢Human Resource Information Management System: An integrated employee database is maintained and continuously updated with information from personnel at regular intervals regarding biographical data, work experience, qualifications, appraisal, training and career paths. †¢Retirement Planning: At Deepak Group, retirement of all individuals is aided through planned programs by HR Department so as to lessen the associated misgivings and anxiety. †¢Job Enrichment: Deepak Group follows a people centered approach to job enrichment with a view to enhance the performance of the employee, leading to higher job satisfaction. †¢Exit Interview Policy: Feedback is obtained from the employee on occasions of separation from the organization.

The Impacts Of Tourism Development Tourism Essay

The Impacts Of Tourism Development Tourism Essay The aim of the study is to examine the importance of tourism development in the region of Trou-aux-Biches whilst investigating the benefits and drawbacks of such a development. Objectives of study The objectives of the study are to Assess the perceptions of inhabitants towards tourism development in the region. Investigate the benefits and drawbacks of tourism development in the region. Explore the transformation that the region and the locals have experienced during its tourism development phase. To know to what extent the host community is involved in decision making concerning tourism development. Problem Statement Contemporarily, tourism industry is a thriving industry and has become a boon for many countries, most especially for the developing countries that have no other reliable and alternative resources other than tourism. Tourism contributes drastically to the local economy, social and environmental aspects (quoted from?!!). Many local communities recognize that tourism can inspire change in social, cultural, economic and environmental dimensions, where tourism interests have had a close bond with the local people (Richards Hall 2000, Beeton; 2006). Initially, the economic aspect is one of the most significant aspects which is affected by tourism as it acts as an export industry by generating revenues to the host country. A host nation will gain foreign exchange, which will contribute to improve the nations balance of payments (Liu and Var, 1986; Dogan, 1987, Gee et al, 1997) Furthermore, improvements in the social area are equally of vital importance as it helps the locals to get employment in the tourism sector. Thus, it decreases unemployment by creating new job opportunities (Sheldon and Var, 1984). Consequently, the inhabitants also have a better standard of living and advanced income with the tourism activities. Moreover, environment as well plays a fundamental role in the tourism context. The environment is perhaps one of the most vital providers to the allure and magnetism of a destination. Picturesque spots, pleasant climates and distinctive landscape attributes have an essential impact in tourism development and the spatial circulation of tourism movement (Coccossis and Nijkamp, 1995). Increasing for tourism encourages new infrastructure investment (Inskeep, 1991), and communication and transport possibilities (Milman and Pizam, 1988). However, if tourism is not well planned and managed, it may lead to negative impacts and reduce the efficiency of the positive ones. The benefits received from tourism development many not always be positive, but also has the prospective for negative outcomes at the local level (Lankford Howard, 1994). Thus, it is usually believed that residents perceptions are of vital importance and they should be involved in the crucial planning and policy consideration of the successful tourism development. Chapter 2: Literature review This chapter provides a synopsis on tourism development and most specifically residents perceptions regarding tourism expansion in Mauritius. Many examples are based on the region of Trou-aux-Biches where the opinions of the residents have been taken into consideration. The literature review will be based on the following topics which are mainly: tourism development, tourism impacts, and residents perceptions towards tourism development. 2.1 Introduction: Tourism is one of the largest growing industries in the world (Choi et al, 2008; United Nations World Tourism Organization (UNWTO) 2009). Tourism has been a great help and a boon to many countries, most especially the developing countries or countries with no alternative resources other than tourism. However in recent years, a change has been observed in the behavior of tourists. Tourists are now getting more and more interested in destination whereby local cultural, ethnics, indigenous customs and the historical heritage have their own importance and where they are managed in a responsible manner. There is no doubt that tourism contributes significantly to major economic benefits of countries, especially in the case of Small Island Developing State (SIDS) countries like Mauritius. Nevertheless, several studies have also shown that tourism industry also contributes to environmental degradation and negative social and cultural impacts (Choi et al, 2008). Nowadays, tourism is valued as an economic giant not only for developing countries but even for the developed countries worldwide (Chand et al, 2012). Tourism has been proved to be a means of economic growth and job creation in the local communities. The tourism sector does not only generate wealth but also enhance assess to fundamental services, for instance, infrastructures development, sanitation, telecommunication, transport and so forth. The residents support has a fundamental significance in the tourism development. If the residents do not approve of having tourists in their particular region, it can cause a huge chaos which can affect the whole community at large. That is why, the whole society needs to come together so that they can work for the benefits of their areas and hence, achieve heights. If seen closely, it is the people of the community itself that benefits enormously from the tourism development. Apart from the benefits mentioned above, they also come to learn abou t different cultures and languages; they become more confident and their communication skills get better. It also gives the people a real sense of pride and identity of their community. Even though tourism is beneficial in many levels, particularly economy, nonetheless, there are some strings attached to it. Tourism inexorably brings with it cultural and environmental degradation. For this reason, many tourism organization or hotels itself are taking initiatives to go green, that is, the latter are going towards sustainable development for a better future. 2.2 Tourism development in Mauritius: Tourism has come out as a chief development industry in many countries and Mauritius is no exception. This means that an increasing proportion of the worlds population is dependent upon the continuing growth of tourism for employment and income.(Faulkner and Tideswell, 1997). Mauritius being a small island in the Indian Ocean has been able to make recognition of itself in the tourism world and is considered today as one of the best and appreciated destinations in the world. The tourism industry in Mauritius adds up to 11 % and has been a crucial aspect in the overall expansion of Mauritius (Stephen Moores, 2012). Tourists love the island because of its tropical climate, natural and man-made appeals but mostly because of its exquisite beaches and lagoons and its cultural diversity. Mauritius has made a reputation for outstanding service in the tourism industry. Since the beginning of tourism in the island which was in 1970, this industry has been expanding accordingly, hence increasing from 18,000 in 1970, to 103,000 in 1977 and then to 656,450 in 2000 (Mauritius Attractions, 2013). After a decade, which is in August 2011, the numbers of tourists increased to 925,000 which is something spectacular in itself for the country (AXYS Stockbrocking Ltd, 2012). The numbers are already reaching 1 million visitors which was the prime purpose of the government. Though tourism is still the third pillar of the economy of Mauritius just after the manufacturing and agricultural sector, it is contributing significantly on the economy and has been also being a chief aspect in the development in Mauritius in general. Furthermore, the main market of tourists arrival in Mauritius is the European, chiefly from France and the Great Britain. The nearby Reunion French Territory is the most important short haul source market accounting for about 13% of total tourist arrivals (Mauritius Attractions, 2013). It is followed by South Africa, Germany, India, Italy, Switzerland, Australia, China and Russia (Wikipedia, 2012). During the recent years, there has been a drastic change in the arrival of tourists from the Republic of China as the government decided to diversify the market due to the financial crisis in Europe (Wikipedia, 2012). There has been a 5 % decline in the arrivals of tourists from Europe due to the economic downturn (Central Statistics Office, 2012). Although there has been a slight decrease from the tourists coming from Europe, the tourism revenue attained 30 billion for the period of January to September which in itself is quite enormous despite going through such struggle (Defi Media, 201 1). Nevertheless, in 2012 the Bank of Mauritius expected an increase in the tourism revenue from 42.8 billion to 43.2 billion Mauritius rupees thanks to higher arrivals (Bank of Mauritius, 2012). However, now Mauritius is making a huge attempt to expand new markets so that it can attract diverse type of tourists. Our tourist industry is extremely eurocentric and, given whats happening in Europe, we are suffering big-time, says Gilbert Espitalier- Noà «l, director of Espitalier Noà «l Ltd (ENL), a dynamic business group in Mauritius. After seeing one of Mauritius main competitors that is Maldives drawing interest in China tourists, hence Mauritius is also trying to do the same. Mauritius is also trying to pull attention on other markets like Russia and India (Stephen Moores, 2012). But with many west European countries in recession, a decline of 6 percent in European tourists to 279,643 -still around two-thirds of arrivals was partly offset by an increase of 16.7 percent in visitor numbers from Asia to 51,353, Statistics Mauritius said. 2.3 Tourism and the local community One of the most essential aspects of tourism is that it takes into consideration the ambitions and opinions of the local or host communities. Tourism can make a destination popular and well liked if they are welcomed in a good manner and well treated in that particular locality. When a community is implicated in one way or another in the tourism development in a region, it gives them a sense of being a part of this industry. Moreover, the locals usually are at high advantage of the tourism development occurring in their particular regions. Tourism has been a blessing in disguise for many residents and has brought a radical change in their lives. With the advent of this industry, the lives of people or the country at large has transformed to a great extent, whether it is the economy, job creation, standard of living, infrastructures, foster peace and stability among others. Tourism has helped Mauritius extensively on the economic level at such a time when the countrys other sectors were going through bad phases. Not only the coastal regions are at benefits of the tourist development in their regions but even region like Arsenal which is found in the North of Mauritius, is benefitting of this industry. The village has quite a number of shops and shopping malls where tourists come in masses to do shopping. Hence, it can be seen that tourism helps in almost all the medium and small ventures of the country. These days community-based tourism (give proper definition of community-based tourism!) is gaining esteem worldwide as an alternative to mass tourism. This new kind of tourism supports a connection with the local residents and the experimentation of diverse sensations. Community based tourism is thus regarded as a means to enhance community development, cultural heritage and conservation. It should also be used to deal with poverty (Equation, 2008). The chief advantages of Community based tourism (CBT) are observed to create jobs, alleviate poverty, pride and satisfaction, community capacity building, revenue for preserving and upgrading the cultural sites. . If community based tourism is well planned and done through the whole community, it can bring on great economic benefits to the community itself. Ultimately, local communities are the chief reasons that enable tourists to discover local habitats, wildlife and celebrate and respect traditional cultures, rituals and wisdoms. However, community-based tourism is not a cure and cannot be seen as the only solution but it can be used as a powerful tool to achieve areas development (Telfer Sharpley; 2008). Nevertheless, any community based tourism practices will not be fruitful unless it is carry out in a responsible manner. Community based tourism practices in Mauritius are very limited but exist in Mauritius. One example where community based tourism has been practiced is when there was the construction of Le Trou Aux Biches Hotel, whereby major benefits were provided to the inhabitants such as job creation, new health centre, new post office, new police station and better infrastructure. However, even throughout this practice there were some constraints such as poor marketing access. It is important to highlight that twenty three people, being inhabitants of the locality were unaware of the facilities and benefits that the project were bringing. Those twenty people even objected that an EIA (Environmental Impact Assessment) license be issued for this project. It was later on after clearing all confusion that finally this project was finally accepted by the whole community. Hence, in this case it can clearly be concluded that a good communication system is important between the development organization and the community. 2.4: The roles of stakeholders in tourism development Tourist friendly destination is a concept that provides satisfaction by fulfilling tourists wants and needs through the maximization aspects of space, activity and products sans interference and or problems, beginning from a tourists place of origin all way to the desired tourism destination (Anuar, Ahmad, Jusoh Hussain, 2012). A thriving tourism development relies hugely on exceptional collaboration and communication between all stakeholders engaged in the tourism scheme. Hence, tourism is a complicated social structure. Stakeholders are any individual or groups who can affect or is affected by the success of an organizations goals (Freeman, R.E, 1984). Stakeholders can easily influence or be influenced or affected by the organizations deeds, aims and strategies. Moreover, the stakeholders in the tourism sectors are: residents, local companies, employees, media, or is competitors, government, business organizations, tourists, activists and last but not least, tourism developers. The figure below shows a tourism stakeholder map adapted by Freeman. Full-size image (10 K) Fig1: Tourism Stakeholder Map- Adapted from Freeman (Freeman 1984:55) Besides, it is imperative to include all stakeholders, and most predominantly the stakeholders, in the developing process of tourism. A tourism venture cannot thrive without their supports. Stakeholders in a tourist destination refer tourists (as demand), industries (as the supplier) and last of all, hosts like the local community and the environment (Pavlovich, 2003). In a study by Ritchie and Crotch (2003), stakeholders in tourism destinations are classified as suppliers and supporting industries, marketing intermediaries and facilitators, members of the public and local as well as foreign customers. The most vital thing to bear in mind is to take the consideration of the locals as they can easily damage the tourism destination by opposing to the decisions made by the topmost stakeholders. To begin with, the role of the government is a fundamental one as they are in charge in setting policies and legislative structures in the industry. Government involvement may be essential so as to help in decreasing poverty and also to enhance the involvement of tourism to socio-economic development. The main aim why governments should devise a tourism development strategy is initially to regulate and handle the negative areas of the tourism industry, mainly the negative social and environmental effects. (give examples to what government has contributed to tourism in Mauritius) 2.5: Residents attitudes towards tourism development It has been broadly known that tourism development is a mixed blessing for host communities. Mathieson et al (1982) defines the host community as the inhabitants of the destination area and it is their attitudes which will lead to the success of the tourism industry. Tourism development does not only make profits but it also inflicts costs (Jafari, 2001). Attitudes are described as the mind-set of an individual towards values (Allport 1966, p. 24) and as an enduring predisposition towards a particular aspect of ones environment (McDougall Munro 1987, p. 87). They are put together upon the perceptions and ideas of reality, but are directly linked to intensely held principles and ethics. Based on this insight of attitudes, researchers understood that residents attitudes regarding tourism are not merely the evidences of residents perceptions of tourism impacts, but the results of interaction between residents perceptions and the factors affecting their attitudes (Lankford et al. 1994). Moreover, tourism brings considerable social, economic and environmental impacts to local communities and the surrounding areas (Weaver et al, 2002). The nature and magnitude of these impacts have been a major concern for planners, community leaders and social scientists for several decades. Residents attitude toward tourism development is a much acknowledged research topic and in the last few decades, many researches have been conducted in this field. Hence, the emergence of several tourism impacts studies and ways to measure residents attitudes came into surface. The researchers began to use several resident attitude related attributes to outline perceived tourism impacts by the residents. In this decade, many researchers like Chen (2000), Andriotis (2005), Choi et al (2005), and Wang et al (2008) have studied different aspects of resident attitudes toward tourism. Furthermore, Chen (2000) investigated loyalty to tourism from an urban perspective in Virginia and three dimensions were used which were benefits, impacts and equity. A twenty seven attitude scale and three dimensions consisting of benefits, impacts and equity were used for this study (Mc Cool et al, 1994). It was found that the residents were likely to agree that first tourism attracts more spending and investment in the community economy; secondly tourism encourages a variety of cultural activities by the local population, thirdly, the overall benefits outweigh the negative impacts and last but not least, tourism provides many worthwhile employment opportunities (Chen, 2000). The results imply that urban residents were apt to believe that tourism creates benefits for their communities from both economic and cultural perspectives. Moreover, respondents were likely to have endorsing attitudes toward the tourism development surrounding their community. Besides, it was found that faith ful and devoted residents felt that total tourism benefits should surpass the negative influences whereas the non faithful locals were more alarming about the traffic congestion and land pricing. As far as Wang et al (2008) studies are concerned, the latter made an investigation from a rural perception. The key structure used in the study is the social theory exchange (Ap 1992) and it was carried out in Washington, North Carolina. The social exchange for this study uses the concept of sociology and psychology known as A Tourism Impact Attitude Scale (Lankford et al, 1994). The perceived personal advantages were subsequently considered and it was found that residents perceptions of personal advantages from tourism were intensely attached with their approach toward the tourism industry in a positive way. In the demographic outline where the genders were segmented, it was noticed that male respondents perceived less benefits associated with downturn improvement and occupations linked to arts and cultural features than their female counterparts. For this reason, additional segmentation was carried down with respect to the demographic profile. As far as Andriotis (2005) is concerned he also carried out a survey on the perceptions of the local people in Crete and their preferences for the tourism growth. In this survey, the perceptions of tourism growth were assessed in three Cretan community groups. To begin with, there were residents who generally rely on tourism employments, followed by non dependent residents and lastly tourism business people. It was found that all of the three groups showed a high degree of optimistic approach toward tourism and tourism development, although if there was some difference of judgments for the types of tourists, kind of facilities and actions deemed helpful for the island. In addition, there has been a different type of residents attitude which is known as Cohort Analytical Approach. This study concentrates upon the transformations in residents attitudes toward tourism over a period of time and the study was done by Huh et al (2007). A seven years periods Tourism Impacts Tourism is now particularly recognized as a foremost economic contributor in many destinations around the world, increasing value for foreign exchange but is also support for the export businesses and social, environmental and historical resources support and protection. As so many industries, tourism industry has also displayed a rapid growth and has become an international industry. Certain growths are communication technologies, comfort, speed, capacity and price on transport vehicles (Ceken et al., 2008). Costs of tourism and economic advantages reach practically everybody in an area in one way or another. Our quality of life of our citizens is impacted by the tourism economy that we have. (Barry Armstrong, 2004). Tourism impacts can boost an economys through various positive economic impacts. Nevertheless, it can also have some negative outcomes that can cause a downfall to a countrys economy. Positive economic tourism impacts: Today, tourism is one of the largest industries and offers the most economic revenue. Hence, various countries worldwide attach significance to this industry. In addition, tourism industry is a significant industry for developing, less developed and island countries such as Mauritius itself or Cyprus for instance, as it expands economic growth, foreign currency input, income and employment. These countries, principally island countries see tourism as an economic rescuer and knight in a shining armor and also an opportunity for growth. In other words, tourism offers imperative contributions for development in the country, as tourism is an element of development strategy (Ozbey, 2002). Tourism industrys extensive involvements to national economy are a known reality. For this very reason, developed and developing countries have attached enormous significance to tourism (Ozturk and Yazicioglu, 2002). Its excessive development and growth rates, considerable amounts of foreign currency inf lows, infrastructure improvement, and beginning of new organization and educational experience vigorously affect several sectors of economy, which positively contribute to the economic and social growth of the country as a whole (Mirbabayev et al, no year). A sector such as travel and tourism cannot fail to have influence on the cultures, people and most significantly the economies of destination regions or countries. Furthermore, it is most frequently the positive economic impacts that convince companies or businesses, governments and individuals to get engage with the tourism expansion in the first place. The largely highly developed western countries, such as Austria, Switzerland and France have gathered a big deal of their economic and social welfare on profits from tourism (Mirbabayev et al, no year). The tourism industry has the aptitude to provide a range of positive impacts, the most vital of which are: increased domestic income and foreign currency, increased employment, improved infrastructures, carrying capacity, improved standard of living, purchasing power increases when the income increases, goodwill of a country increases, community based tourism and so forth. Employment creation: Tourisms aptitude to create jobs is one of the chief motives why governments support its expansion. According to a current statistic, tourism provides about 10 % of the worldwide income and provides employment for almost one tenth of the worlds workforce (Mirbabayev et al, no year). As employment, in the year 2009, 1.2 million citizens worked in only Spa tourism in the world (turizmden.com, 2009).When evaluate with creating jobs in the manufacturing sector, service sector employments in tourism is perceived as a comparatively cheap and easy means of making employments accessible, given that the associated start-up expenses are generally lower. Tourism does not only create direct employments but it also creates indirect employments. The direct employments in tourism takes place in areas, for instance, hotels, transport operators, travel agencies, tour guides, government divisions and so forth. While for the indirect employments, there is banking, transport companies, construction and street vendors, For example, in Trou- aux- Biches, there are many salespersons who sell their products on the beaches and many craft markets are also available around in the coastal areas. Through the means of direct and indirect employments, tourism enhances the common purchasing power of ordinary citizens. Economic multiplier effect: Tourism not only generates employment in the tertiary sector but it also supports development in the primary and secondary sector of the industry. It is known as the multiplier effect which simply means how many times money spent by a tourist flows or circulates through a countrys economy. The direct economic impacts are those that take place at the front line of the tourism enterprise. Therefore, when tourists spend their money in hotels, restaurants,  transportation  and  communication  services and retail outlets, for example, this will create direct income, output,  government  revenue and  employment  effects, as well as requiring some direct imports of goods and services. (Fletcher, J.E, 1993) As for indirect one, for example, when tourists spend their money in a restaurant, thus the restaurant will use some of the money it obtains on food and beverages, transports, heating among others. The hotel in Trou-aux-Biches, for instance, buys vegetables from the local farmers who may use some of the money on clothes or fertilizers. The demand of the local goods and products rise as tourist often buy souvenirs and meals which enhances secondary employment. The multiplier effect carries on until the money is ultimately leaks from the economy through imports, which is the purchasing of goods from other countries. Increased foreign currency and domestic income: The travel and tourism sector produces revenues and wealth for local councils, private individuals, businesses, voluntary bodies and national governments-from the modest income earned by a couple running a bed and breakfast business in Trou-aux-Biches to the millions of rupees generated by the Beachcomber resorts in the region and the billions of pounds earned from tourism by many countries around the world. At global level, money that tourists spend in a country can play significant role to its balance of payments, for instance, the flows of money into and out of a country. Moreover, tourism contributes to the economy as foreign currency contribution and employment (Ozbey, 2002).  Many developing countries are going towards tourism industry as a way of boosting their foreign exchange and hence, spending the money they obtain from tourism to improve education, health and social facilities. Mauritius foreign exchange increased to 3046.30 USD Million in December of 2012 from 2990.70 USD Million in November of 2012 (Bank of Mauritius, 2013). Tourism also brings in huge amount of foreign currency for an LEDC (less economically developed country). One of the recurring themes of the twentieth century has been that poor countries have not often found that they do not have enough foreign currency to import the raw materials that they need. For example, Tanzania suffered from a severe balance of payment deficit, so much so, that it simply couldnt afford to import enough oil to industrialize. What tourism does is bring in foreign currency, which allows LEDCs to import machinery, in order for them to industrialize and commence economic development. Foreign earnings have also been used in this way in Kenya, where $400 million a year in foreign currency comes in, to buy the products and services necessary for development (EssayWriter.Co.UK, 2005) Better infrastructure: Besides, tourism speeds up infrastructure and superstructure development. Infrastructure works are water, electricity, roads, communication, transportation and so forth. Superstructure works are accommodations, restaurants, entertainment centers among others. Many countries work to meet the world benchmarks with such infrastructures and superstructure works. For example, in the year 2005, a second airplane was built in Antalya airport where a lot of investments were spent for transportation and telecommunication and hence, Antalya exerted to seize the world standards (Turizm ve Otelcilik Portali, 2009). Another example is the residents also benefit from infrastructure and superstructure facilities, several services such as police, fire brigade, health services (Ozturk and Yazicioglu, 2002). For instance the region of Trou-aux-Biches has seen a major transformation with the new development of roads, renovation of police station, facilities such as a modern dispensary, post office and a bank. It all happened because the tourism industry is flourishing in the region. Same applies for the expansion of the Sir Seewoosagur International Airport where the government is spending billions of money with the intention to accommodate more numbers of tourists. Hence in a way through tourism industry, the country is seeing great transformation which is in a positive way. It is good to remember that infrastructure and superstructure works prepared by giving significance to environment form great costs in the beginning, but these works will revolve as long-term income for future (Aslan and Aktas, 1994). Negative economic impacts: Positive socio-cultural impacts Tourism has several of socio-cultural impacts. This means that social constitution; the cultures and traditions can be influenced, altered, or even totally substituted due to tourism. These socio-cultural impacts are hospitality, culture (art, religions, and historical remains), education and custom and traditions (Kilià §, 2003). There is a strong connection between tourism and culture. For instance, it boosts attributes of local activities such as festival, art and folklore (Ozbey, 2002), supports to safeguard cultural and historical sites. Each and every of these aspects can actually create chaos in peoples holiday. Most particularly, historical treasures, ethnography and archaeological museums in Turkey can be taken as an example (Kilià §, 2003). For example, Istanbul links tourists with its cultural and historical appeals and due to its several attributes, it obtained 2010 Culture Capital of Europe title. Furthermore, in order to enhance the tourism industry, enormous capital is spent to protect and conserve the local heritage, to enhance infrastructures, to offer better local facilities which in turn creates better education system, enhanced leisure facilities, and hence a superior standard of living of the local people. The inhabitants become more knowledgeable as they interact with tourists with different languages.   Tourism gives appreciation opportunity existence of several cultures to tourists who learn these cult

Toyota Marketing Strategy Marketing Essay

Toyota Marketing Strategy Marketing Essay Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder Kiichiro Toyoda. Marketing Strategy Fifield (2012) claims there are countless meanings for the term Marketing Strategy. Fifield (2012) accumulates and provides a number of meanings from various authors for the term Marketing Strategy. But the most captivating definition from Fifields (2012) research was from an author named Craven. Fifield (2012, p.xxiv) quotes Cravens definition of a marketing strategy in which he defines it as a process that involves strategically analysing environmental, competitive as well as business factors that affect business units and forecasting future trends in business areas of interest to the company. Penetration Pricing Marketing Strategy A marketing strategy currently used by Toyota is a strategy called penetration pricing (See Appendix A). Ferrell and Hartline (2010) reveal that the purpose of the penetration pricing marketing strategy is to maximise sales and to attain widespread market share within the market a company is competing in. Ferrell and Hartline (2010)also bring to light that the penetration pricing marketing strategy has the objective of capturing a large market share rapidly by setting low prices for products that a company sells. Furthermore Ferrell and Hartline (2010) claim that penetration pricing is best executed when consumers are sensitive towards the price of the product. Harrison and John (2013) highlight Toyotas usage of the penetration pricing marketing strategy which states that Toyota sell their cars in the low end of the price spectrum. This strategy caters to the price sensitive consumers. Whats more Wood (2007) exemplifies Toyotas use of the penetration pricing marketing strategy when Toyota introduced their Yaris Subcompact car production to the Europe market. Wood (2007) highlights that Toyotas usage of the penetration pricing marketing strategy for their Yaris car production enabled the corporation to compete with other well-known automotive companies such as Ford, Volkswagen, Renault and Vauxhall. Guerrilla Marketing Strategy Another marketing strategy used by Toyota is a marketing strategy called the guerrilla strategy (See Appendix B). Boone and Kurtz (2014) inform that guerrilla marketing involves companies using unconventional techniques to attract consumer attention. Boone and Kurtz (2014) also regard the guerrilla marketing strategy as a fairly new marketing technique, in addition Boone and Kurtz (2014) reveal that the strategy is normally used by companies that do not have financial resources for other well-known or more effective marketing strategies. What is more Boone and Kurtz (2014) bring forward that established companies such as Toyota and Pepsi also employ the guerrilla marketing strategy even though such companies have the financial capacity to implement more effective marketing strategies. Boyles (2008) acknowledges Toyotas incorporation of the guerrilla marketing strategy which outlines that Toyotas main reason for using the guerrilla marketing strategy is to attract the younger crowd i.e. young adults. Boyles (2008) also points out that companies such as Toyota conduct this strategy by placing advertisements on objects that are used everyday e.g. food or drink packaging. What is more Boyles (2008) goes further by revealing that companies such as Toyota use alternative methods for the guerrilla marketing strategy such as placing advertisements in locations where people commute frequently. Social Media Marketing Strategy A further strategy currently used by Toyota is the social media marketing strategy (See Appendix C). Marketing via use of social media is considered a contemporary strategy in the marketing world and is also considered a very effective marketing strategy. Many companies in this day age are now taking advantage of the social media marketing strategy such as Toyota. Zarrella (2009) notifies that social media marketing involves the usage of web technologies. Zarella (2009) also points out that social media web technologies include activities such as blogging, social networks (such as Facebook and LinkedIn) and media sharing sites (such as Flickr and YouTube). Tybout and Calde, (2010) present a detailed example of Toyotas usage of the social media marketing strategy. Tybout and Calde (2010) exemplify Toyotas usage of the social media strategy marketing by unveiling Toyotas affiliation with a company called iCrossing. Tybout and Calde (2010) go further by acknowledging iCrossings role in building awareness of Toyotas IQ city car which was released by Toyota in 2008. Tybout and Calde, (2010) declare that iCrossing is a UK based company who specialise in digital marketing. Additionally Tybout and Calde, (2010) mention that iCrossing helped to promote Toyotas IQ car model via the use of a campaign called the The Hypermiling Campaign. Hypermiler (2015) is an online community that focuses on providing fuel saving advice. iCrossings assistance in promoting the IQ car production helped Toyota to generate positive anticipation amongst the communitys online users. Tybout and Calde, (2010) continue by talking about Toyotas IQ blogging site which was created specifically for the IQ car production. Tybout and Calde, (2010) carry on by disclosing Toyotas increase in traffic on their blogging site which increased by more than 212 percent as a result of their affiliation with iCrossing. Tybout and Calde, (2010) lecture on how the social media marketing strategy has enabled Toyota to reach new audiences through the use of alternative social media marketing techniques such as blog posting, Flickr and Twitter. Tybout and Calde, (2010) conclude by addressing an additional technique used by Toyota in the social media realm which is the integration of their online newsroom with social media outlets such as YouTube, Flickr and Twitter. The result of this marketing technique integration has allowed the web community to access Toyotas images, videos, activities and anything else associated with Toyota. Trade Show Marketing Strategy The last strategy used by Toyota is trade show marketing strategy (See Appendix D). This marketing strategy is used by many well-known automotive companies within the car industry. Trade show marketing involves companies exhibiting their new product(s) or service(s). Sà ¶ilen (2013) describes trade show marketing as person to person, information exchange and selling. Sà ¶ilen (2013) proceeds by stating that trade shows involve the gathering and distribution of information. Toyota uses this particular strategy to exhibit new car productions. An example of Toyotas trade show marketing strategy is their collaboration with a German company called B+s exhibitions. B+s exhibitions (2015) illustrate the partnership between the two companies where they present galleries as well as video footage of Toyotas trade shows. Toyota and b+s exhibitions have worked together since the early 1980s. B+s exhibitions are a company who have been specialising in trade shows for over 40 years where one of their primary focuses is trade show marketing for top automotive companies all around the world. Recommendations to Improve Toyotas Marketing Strategies Penetration Pricing Marketing Strategy Improvement Based on the findings, Toyota could improve their penetration pricing marketing strategy by initially selling their cars at a low price then slowly increasing their prices once they have established a strong clientele on any new production they release. As mentioned earlier companies use the penetration strategy to attain widespread market share within the market they are competing in. What this means is companies such as Toyota using the penetration pricing strategy are trying to build a strong clientele which Toyota achieved many times over the years with the various car productions they have released. Holden and Burton (2010) address this issue in which they write about the problems that can arise from the penetration pricing strategy. First Holden and Burton (2010) tackle the issue of customers who come to companies such as Toyota based on price where they highlight such customers as being the first to leave once another competitor enters the market. What is more Holden and Burton (2010) state that competing with competitors based on price is the least sustainable competitive advantage strategy to have. Even though Toyota has been one of the worlds leading automotive competitors for many years it is imperative to take such precautions into consideration for the reason that they could sooner or later find themselves in such a situation. The tactic of starting off with low price then slowing increasing the price could help sustain the companys competitive advantage years down the line. Guerrilla Marketing Strategy Improvement Toyota could improve their guerrilla marketing strategy by integrating their guerrilla marketing strategy with their social media marketing strategy. Levinson and Gibson (2010) speak about the effectiveness of combining the two marketing strategies. Levinson and Gibson (2010) delve into how guerrilla marketing strategy is able operate alongside the social media marketing strategy by noting the cost aspect of combining the two marketing strategies. They reveal that creating a social media platform requires zero fees. Levinson and Gibson (2010) carry on by discussing that all guerrilla marketers should take advantage of this idea as it gives guerrilla marketers such as Toyota the opportunity to maximise their brand to a wider audience. Social Media Marketing Strategy Improvement Based on the findings Toyota has already constructed a solid social media marketing strategy. However Toyota could improve their social media marketing strategy as a way to study their competitors. West, Ford and Ibrahim (2015) bring to light how the social media marketing strategy can useful weapon when analysing your competition. West, Ford and Ibrahim (2015) provide an insight on how the social media strategy is a contemporary tool for monitoring and gathering information about competitors within your market segments. Moreover West, Ford and Ibrahim (2015) go further by making a note of the type of information that can be gathered about competitors where information can include competitor brands, strengths, weaknesses and strategic decisions. Additionally West, Ford and Ibrahim (2015) present an extra commodity where they state corporations such as Toyota can employ specialist firms to analyse competitors on their behalf. Having access to such information would provide Toyota with ammunition which they can then use to get a better understanding of the market they are competing in. Trade Show Marketing Strategy improvement Toyota could improve their trade show marketing strategy by integrating their trade show and social media strategies together. Executing their social media strategy before and during their trade shows would help Toyota to improve traffic and awareness of their trade shows. Stratten and Kramer (2012) bring to attention that social media is one of the best ways to increase traffic at a trade shows. This can be done is by engaging in social media before and during the event. Stratten and Kramer (2012) offer an example of this tactic by saying that users of the trade show marketing strategy could use a social media outlet such as Twitter for their trade shows by using the hashtag tool. According to Chen et al. (2014) the hashtag tool is a feature on social media that is used to identify messages by topic. Stratten and Kramer (2012) continue by explaining that the use of hashtags enable the hosts of trade shows to see what people are saying about their conferences. This tactic can be carried out days or weeks before the event. Conclusion Research has revealed how instrumental marketing strategies can be to a companys success. Additionally the report has shown how various marketing strategies play different roles to elicit varied results. Research has also illustrated how marketing strategies can be the catalyst to a companys longevity and possess the power to separate successful companies from unsuccessful companies. What is more from research conducted it can be seen that even established companies such as Toyota still have room for improvement as development is a never ending process. Overall the report has helped to discover how Toyota has attained their current status within the automotive market. Toyota is good example of a company that executes effective marketing strategies. The marketing strategies outlined in the report have helped to expose how Toyota has had such a strong force in the automotive market over the years. References Boone, L. and Kurtz, D. (2014). Contemporary Marketing. ArkansasBoyles, D. (2008). The Corporate Assault on Youth. New York: Peter Lang B+s exhibitions (2015). b+s exhibitions GmbH |. [online] Available at:  http://wordpress.bs-exhibitions.de/?lang=en Chen, Y., Balke, W., Xu, J., Xu, W., Jin, P., Lin, X., Tang, T. and Hwang, E. (2014). Web-age information management. Macau: Springer. Ferrell, O. and Hartline, M. (2010). Marketing Strategy. 6th ed. Erin Joyne. Fifield, P. (2012). Marketing Strategy. 2nd ed. The Chartered Institute of Marketing Harrison, J. and St. John, C. (2013). Foundations in strategic management. Mason, Ohio: Thomson/South-Western. olden, R. and Burton, M. (2010). Pricing with Confidence. Somerset: Wiley. Hypermiler (2015). Hypermiler.co.uk, Hypermiling News, Techniques Tips. [online] Available at:  http://www.hypermiler.co.uk/ Levinson, J. and Gibson, S. (2010). Guerrilla Marketing for Social Media: 100+ Weapons to Grown Your Online Influence, Attract Customers and Drive Profits. Entrepreneur Press. Solberg SÃÆ' ¸ilen, K. (2013). Exhibit marketing and trade show intelligence. Berlin: Springer. Stratten, S. and Kramer, A. (2012). UnMarketing. Hoboken, N.J.: Wiley. Toyota Global (2015). Toyota Global Site | Overview. [online] Available at:  http://www.toyota-global.com/company/profile/overview/ Tybout, A. and Calder, B. (2010). Kellogg on Marketing. 2nd ed. Illinois. West, D., Ford, J. and Ibrahim, E. (2015). Strategic marketing. Oxford: Oxford University Press. Wood, M. (2007). Essential guide to marketing planning. Harlow: Financial Times Prentice Hall. Zarrella, D. (2015). The Social Media Marketing Book. Sebastopol: OReilly Media. Bibliography Conway, A. (2015). Beijing Auto Trade Show Toyota Unveil its new Concept. [online] Auto-Types.com. Available at:  http://www.auto-types.com/autonews/beijing-auto-trade-show-toyota-unveil-its-new-concept-8598.html Global, T. (2015). Toyota Global. [online] YouTube. Available at:  https://www.youtube.com/user/TOYOTAglobal Lum, R. (2012). Toyota: Protect Whats Behind You. [online] Creative Guerrilla Marketing. Available at:  http://www.creativeguerrillamarketing.com/guerrilla-marketing/toyota-protect-whats-behind-you/ Seymour, R., Haddon, E. and Brownlee, S. (2012). Hot looks and Cool Connections with New Toyota Aygo Fire and Ice UK Media Site. [online] Media.toyota.co.uk. Available at:  http://media.toyota.co.uk/2012/02/hot-looks-and-cool-connections-with-new-toyota-aygo-fire-and-ice/ Appendix A: Penetration Pricing Marketing Strategy Example Sourced from Toyota UK Media, 2012 Appendix B: Guerrilla Marketing Strategy Example   Sourced from Creative Guerrilla Marketing, 2012 Appendix C: Social Media Marketing Strategy Example   Sourced from YouTube, 2015 Appendix D: Trade Show Marketing Strategy Example   Sourced from Auto Types, 2015

The Rationale of Suicide in Bartleby Essay -- Bartleby Scrivener Essay

The Rationale of Suicide in Bartleby        Ã‚   One of the most strikingly confusing details of Herman Melville's "Bartleby" is the repetitive use of the specific form of his refusals; he "prefers" not to comply with his employer's demands. Bartleby never argues for his convictions, rather he refuses on the grounds of his preference. Such a vast repetition, along with its inherent perplexity, leads me to believe that the actual wording is symbolic in nature.         Ã‚  Ã‚  When someone is asked for his/her preferences, the question is directed to the individual's inner motives and desires. Any question addressed as a preference question, usually grants the consideration of the innermost inclinations. The lawyer never asked Bartleby whether he would like to comply or not, yet the latter keeps answering with the same term of preference; a choice of word that comes to show that Bartleby does not regard the demands laid upon him as intrinsically valid, he rather questions them in light of his inclinations and answers accordingly.      Ã‚  Ã‚   The lawyer, on the other hand, does view his demands as intrinsically valid. The lawyer represents society with all its requirements and demands. Society expects us to work for our living under the terms and conditions that it sets, but what if we choose not to? *   The lawyer does not make much of Bartleby's choice of words, he does not recognize the real problem; namely, Bartleby is neither interested, nor subjected to the rules of society      Ã‚  Ã‚  Ã‚   Bartleby's state is further clarified by the symbolic use of the walls and the dead letter office described in the epilogue. First, throughout the story he is depicted time and again as facing and staring at a wall. Staring at a wall can mean ... ...it.  Ã‚  Ã‚  Ã‚  Ã‚           Ã‚  Ã‚  Ã‚   As much as we all strive to "see the full half of the glass," for some people the half is either empty, or not full enough. While those of us that have an incentive for life cannot understand how it can elude anyone else (in the way the Lawyer could not understand Bartleby), each reason to get out of bed every morning is unique and personal. Apparently not everyone has a reason, and the mere loss of a reason is a short step away from the loss of life.  Ã‚  Ã‚         * The assumption made by the lawyer, and for that matter, by society, that its values and demands are intrinsically a priori valid, are a matter for another interesting research, yet it diverges too much from our point.    Work Cited: Melville, Herman. "Bartleby, the Scrivener: A Story of Wall-street." 1853. Bartleby.com. 30 Oct. 2000. http://www.bartleby.com/129/. The Rationale of Suicide in Bartleby Essay -- Bartleby Scrivener Essay The Rationale of Suicide in Bartleby        Ã‚   One of the most strikingly confusing details of Herman Melville's "Bartleby" is the repetitive use of the specific form of his refusals; he "prefers" not to comply with his employer's demands. Bartleby never argues for his convictions, rather he refuses on the grounds of his preference. Such a vast repetition, along with its inherent perplexity, leads me to believe that the actual wording is symbolic in nature.         Ã‚  Ã‚  When someone is asked for his/her preferences, the question is directed to the individual's inner motives and desires. Any question addressed as a preference question, usually grants the consideration of the innermost inclinations. The lawyer never asked Bartleby whether he would like to comply or not, yet the latter keeps answering with the same term of preference; a choice of word that comes to show that Bartleby does not regard the demands laid upon him as intrinsically valid, he rather questions them in light of his inclinations and answers accordingly.      Ã‚  Ã‚   The lawyer, on the other hand, does view his demands as intrinsically valid. The lawyer represents society with all its requirements and demands. Society expects us to work for our living under the terms and conditions that it sets, but what if we choose not to? *   The lawyer does not make much of Bartleby's choice of words, he does not recognize the real problem; namely, Bartleby is neither interested, nor subjected to the rules of society      Ã‚  Ã‚  Ã‚   Bartleby's state is further clarified by the symbolic use of the walls and the dead letter office described in the epilogue. First, throughout the story he is depicted time and again as facing and staring at a wall. Staring at a wall can mean ... ...it.  Ã‚  Ã‚  Ã‚  Ã‚           Ã‚  Ã‚  Ã‚   As much as we all strive to "see the full half of the glass," for some people the half is either empty, or not full enough. While those of us that have an incentive for life cannot understand how it can elude anyone else (in the way the Lawyer could not understand Bartleby), each reason to get out of bed every morning is unique and personal. Apparently not everyone has a reason, and the mere loss of a reason is a short step away from the loss of life.  Ã‚  Ã‚         * The assumption made by the lawyer, and for that matter, by society, that its values and demands are intrinsically a priori valid, are a matter for another interesting research, yet it diverges too much from our point.    Work Cited: Melville, Herman. "Bartleby, the Scrivener: A Story of Wall-street." 1853. Bartleby.com. 30 Oct. 2000. http://www.bartleby.com/129/.

Flowering Judas Essay -- Analysis, Katherine Anne Porter

Judas Iscariot, the disciple, hanged himself from a tree after betraying Jesus Christ and giving him a kiss. The tree in which Judas hanged himself is known as â€Å"Judas Tree† mainly found in Southern Europe and Western Asia. In the short story â€Å"Flowering Judas† written by Katherine Anne Porter the title is related to this religious event of betrayal, murder, and denial. The two main characters in this short story are Braggioni and Laura. Braggoni is a cruel, powerful leader of Marxist revolutionaries in and around Mexico City. Laura a beautiful American women, age 22, who took up residence in Mexico. The most known theme in Porter’s short story â€Å"Flowering Judas† is betrayal. Laura, Braggioni, Braggioni’s wife, and Eugenio are all guilty of betrayal. Laura betrayals love in her life. By rejecting all men who intend to reach for her heart. Laura pictures Braggioni a â€Å"revolutionist would be lean, animated by heroic faith, a vessel of abstract virtues† (Porter p.1692). Picturing a revolutionist as a Christ figure. Laura betrays Braggioni by leading him to believe that she is interested in him. â€Å"She knows what Braggioni would offer her, and she must resist tenaciously without appearing to resist† (Porter p. 1692). Laura does not intend to tell Bragioni to vanish from her life. Laura fears that she might mess with his pride and knows that Braggioni is powerful that it can lead in to hurting her. Porter states â€Å"Braggioni is cruel to every one, for it is dangerous to offend him, and nobody has this courage† (p. 1992). Not only is Laura betraying Braggioni but Braggioni’s wife as well. Laura is committing adultery by being leading false judgment on a married man, and she can cause a separation of somebody else’s marriage. A nineteen ye... ...ura declares that she has taken the narcotics to Eugenio. In the last supper where Jesus Christ presented his disciples with bread as his body and wine as his blood; they were to eat and drink of it in memory of him and accepting him as their savior. In the end of the story Porter presents to us a related event in a dream that Laura has with Eugenio. Eugenio says to Laura in the dream â€Å"Then eat these flowers, poor prisoner,† and from a Judas tree he stripped the warm bleeding flowers, and held them to her lips (p.1700). Here Porter mentions Judas as to referring to the disciple that betrayed Jesus. By Laura accepting and eating the bleeding leave from Eugenio, ripped from the Judas tree, she is accepting the contribution in his murder. Just as a Christian’s accept Jesus on Sundays by Holly Communion. Laura has betrayed Eugenio by participating in his murder.

Putnam Paper Essay

Introduction   Putnam’s recent work has mainly focused on bringing philosophy out of its case and back to the world of ordinary people and ordinary social problems. Pragmatic provides us with some ideas for finding the claim that there is no difference between what is real and what we experience as real. A pragmatic realist philosophy of religion is not reductionism and therefore acceptable for religious as well as non-religious philosophers of religion.   Ã‚  Majority of the pragmatists seek to find a middle way between metaphysical realism and relativism and between dogmatism and skepticism by using the pragmatic maxim, in order to establish the meaning of a conception we should consider what practical consequences might conceivably result from the truth of that conception. Belief in what is taken to be true is conceived as a guiding action, that is, it is a habit, a disposition to behave, and its opposite is disbelief and doubt. This doubt is normally caused by surprising phenomenon that is incompatible with one’s earlier accepted beliefs. We begin a process of inquiry whenever the doubt arises where we attempt to obtain a new equilibrium with our environment where our doubt is detached. This new equilibrium refers to new habits and revised beliefs. A glowing inquiry lead to stable view, that is only short-term, and will eventually be followed by new doubt.   Most of the pragmatics conceived an inquiry method as the way we think and have to think in all aspect of life. Cognitive experience is the result of inquiry. An inquiry process begins in a sensible difficulty, going on through the stage of conceptual elaboration of probable resolutions, and results in a concluding reconstruction of the experience into a new cohesive whole. This cohesive whole is not, a closed system.   With this view of a cohesive whole, pragmatists question knowledge as a sort of inactive recording of antecedent facts. They claim that, knowing is vied as a constructive conceptual action, anticipating, and guiding our alteration to future practical interactions with our environment. With that regard, we cannot therefore assign a complete status to the traditional ontological distinction between mind and body, means and end, or between fact and value. However, these differences should functionally and contextually be understood. Moreover, most pragmatists refute truth as correspondence of consideration to things in themselves, but ague that, truth is a subject of successful change of our ideas to challenging circumstances, a view which was supported by William James.   With regard to moral, aesthetic and the religious, there is a pragmatic interrelation between the truth and utility. These truth values are brought by their sensible function in our lives. The religious should have sensible penalty for their people who accept them. According to pragmatism, both religion and science have an explanation concerning who we are as human beings. Nonetheless, science deals with experimental and observational experience, while religion deals with the existential experience.   Putnam ague that objects in the world is always objects conceptualized by people. These objects vary depending on the theory at hand. This implies that what is say concerning the objects as true, presupposes a theory. However, this does not implies that what is say to be true concerning the objects is caused by the theory. Yet, there is no any reason to claim that truth consists with unconseptualized objects, because what people say about objects is based on theory, and so, it is appropriate to see truth as some kind of rational acceptability, perfect consistency with one another and with our experience. According to Putnam the truth can be defined in terms of evidence. This claim was severely question by Alvin Goldman by giving an example of a person who was falsely accused of a crime that was actually committed by somebody else who had already died. Several witnesses gave their evidence and eventually the person was accused without chance to defend his innocent. In such situation, if the definition of truth in terms of evidence is accepted, then automatically the accused person is saying to be guilty which in fact is converse to the truth that the person is not guilty. Goldman therefore, ague that truth can only be said to be exact if it can be defended.   This view does not mean that the truth is a correspondence between judgments and words or that the fact is independent of conceptualized. Putnam’s internalism is supported by the Murat Bac who ague that there is indeed sensible distinction between members of the community who are convince that there is no sense of truth other than what is agreed by them and another community members who believe that suggested truth is what is independent of their best evidence.   According to this argument, the former would accuse Goldman’s innocent man of being guilty while the latter would be more cautious on it. According to the internal realist, they is no description of the world, not even the most advanced scientific one, is the world’s or nature’s own. Ontology, truth and reference are internal to conceptual schemes serving different uses. The outcome of this conceptual view is that we live in a human world; and that there is no ready made world.   Putnam ague that , it is obstinately scientific and culturally dangerous to consider natural science as being more closely clued-up with the true structure of reality than other human language games.   Putnam often views truth as an epistemic concept contrasted to non-epistemic conception of truth proposed by associated theorists. He argued that we should, instead of succumbing to metaphysical or internal realism, accept a reasonable natural realism.   We cannot negate unintelligible statement of the metaphysical realist because their negation is likewise unintelligible as the original statement. According to Putnam, the metaphysical realist does not get to something which is a significant target and that our inability to describe the world entirely is no failure by any means, but is due to collapsing of the description into unintelligible if construed as the negation of such an idea. Truth cannot be just something language internal, but it is a representative relation between language users’ utterances and principally non-linguistic reality, although metaphysical effort to describe this relation as correspondence indeed lead to problem. Truth is the main element in a conceptual system that allows us to use terms such as statement, refers, belief, thought, etcetera. According to Putnam, world involving notions ensnare with our practical habit of act in the world where we live.   Putnam ague that the metaphysical or scientific realist’s try to find a privileged scientific position for describing the world   the way it is, independently of practice laden human perspectives, is a complete failure. His attacks on a tough kind of realism have resulted into more broad attacks on the reductionist, scientific dream of representing eventual reality in terms of scientific theories. Putnam has been interpreted as a relativist, but he has reminded his critics that he never consider the facts found in the world as dependent on how we use language in any common sense of the word dependent. Putnam view could be interpreted as an empirical realism in a Kantian sense, where the world would be constituted by our purpose oriented practices nearly in a way in which the empirical world is a human construction, but not being fictitious. There is a sense that the world and the truths relating to it are human constructions; however it is ever from a human perspective that we say whatever we say concerning the world we take to be real. It is only in particular contexts of philosophy confusion that, we are expected to justify our beliefs about objectives world’s facts. Moreover, we should all the same take our words as corresponding to how things are. Putnam critically evaluates the likelihood of philosophy to make the human lives better, where he borrows from Jame’s and Dewey’s meliorism. He argued that there is no ethical dichotomy between the facts and values which can be drawn. According to him all facts that can be found in our humanly structured world are value laden, and value are everywhere, they extend into each and every corner of our experience and thought. Here Putnam was very categorical in criticize skeptical and relativist theories of ethics, that see values as basically subjective and should be banished from the scientific world view. According to Putnam it is extremely wrong to believe that science as a privilege perception for describing the world that it may perhaps reduced values to something entirely factual.   We have to develop moral images of the world where metaphysical and ethical elements are a deep entangle. Putnam has tried to bring religious issues, characteristically marginalized in scientific oriented analytical philosophy, back to the centre of philosophy. He noted that scientific attacks on theism are based on misunderstandings. Later, Putnam arrives relatively close to Wittgensteinian mysticism, where it is not possible to communicate religious perceptive in a meaningful language. His religious idea is troubled by tensions; however this may be an indication of a profound religious thinker. Human being both are at the centre of theoretical and practical philosophy, this is not clearly separable. The metaphilosophical view as put by Putnam is very critical to make us understand our challenging existence in the world, and thus be able to make a difference on the way we live. Philosophy is a deeply human project which aim at a humanly world view rather than any impersonal unlimited conception. It gives us a clear look at our own situation.   Conclusion   In this work , I have critically discussed the Putnam perspective view of the world, and have argue that human being can only adopt internal perspective which attempt to explain clearly about who we are. Reality is always reality conceptualized by us, building on the experiences and existential ones describing the fact that science and religion have different role in our lives. This however, is not reductionism, but rather taking religious seriously as a human phenomenon. Our view on references, truth, the mind, values, religion, and other issues can be seen as fallible, self-critical attempts to discover what our best practice add to in these varied cases and what kind of philosophy pertinent commitments it makes. References Peter A. French et.al; (1997) ‘God and the Philosophers,’ in Religion, Midwest Studies in Philosophy 21, Minneapolis, pp. 175-187. Boolos, et.al; (1990) Meaning and Method: Essay in Honor of Hillary Putnam, Cambridge. Putnam, H., et.al; (1994) A Companion to the Philosophy of Mind, Oxford, Cambridge, Mass, pp. 507-513.